Performance Marketing Lead

About this role

We are looking for a Performance Marketing Lead to drive user acquisition, optimize ad spend, and scale revenue through data-driven digital marketing strategies. The ideal candidate is highly analytical, experienced in paid media, and skilled in affiliate marketing and retargeting campaigns. Experience in the sportsbook or sports betting industry is a plus. This role is focused on increasing Daily Active Users (DAU) while ensuring cost-efficient growth through strategic media buying, creative testing, and budget optimization.

Key Responsibilities

● Paid Media Management – Optimize and scale advertising campaigns across Meta, Google, TikTok, and Programmatic DSPs. Increase ad spend while maintaining profitable CAC by focusing on high-performing campaigns and cutting underperformers.

● Creative Testing & Optimization – Conduct weekly A/B tests on creatives, refining headlines, CTAs, and offer positioning. Align ad creatives with trending topics and sports events to boost engagement and conversions.

● Affiliate & Traffic Growth – Expand affiliate networks (CPA, revenue share) and onboard new media buyers and traffic sources. Optimize tracking to monitor source efficiency and diversify traffic streams.

● Retargeting & Reactivation – Run aggressive remarketing campaigns using push notifications, SMS, and other placements to bring back inactive users. Leverage lookalike audiences and high-value user segments for reactivation.

● Data-Driven Budget Scaling – Allocate marketing budget based on real-time performance data.

Conduct weekly spend vs. DAU efficiency audits to ensure sustainable growth. Maintain a target ROAS while scaling acquisition efforts.

Requirements

● 5+ years of experience in performance marketing, digital advertising, or user acquisition.

● Expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.

● Strong background in A/B testing, conversion rate optimization, and ad creative performance analysis.

● Experience in affiliate marketing, CPA networks, and traffic partnerships.

● Proven ability to scale ad budgets efficiently while maintaining profitability.

● Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, MMPs, Meta Ads Manager).

● Experience in the sportsbook or sports betting industry is a plus.

● Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth strategies.