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Full Time Performance Marketer in Nagpur
INR 500,000 ~ 600,000/Annual
Full Time Performance Marketer in Nagpur
INR 500,000 ~ 600,000/Annual
Paid Campaigns, Performance Metrics, Content, Design & Sales
Graphic Designer
Swavalambi Nagar, Nagpur, Maharashtra, 440001
Job type:
full-time
Work style:
work-from-office
Experience:
1-3-years
Qualification:
masters-degree
Language:
Nationality:
Skills required:
Power BI | Automation tools | SEO | Google Analytics & GA4 | Google Ads | Facebook Ad
Visa Status:
any-visa
Benefits:
Insurance
Added on:
29 Sep 14:42
Job overview
1. Plan and Execute Paid Campaigns
• Platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon, etc.
• Formats: Search ads, display ads, video ads, shopping ads, remarketing, etc.
• Email/SMS performance tracking
2. Target the Right Audiences
• Use data to define and segment customer groups
• Set up custom audiences, lookalike audiences, retargeting
3. Optimize Campaigns Daily
• Track CTR, CPC, CPA, ROAS
• A/B test ad creatives, copy, landing pages
• Adjust budgets and bids based on performance
4. Track Performance Metrics
• Set up and monitor KPIs using tools like:
o Google Analytics
o Meta Ads Manager
5. Work with Content, Design & Sales Teams
• Align creative with conversion goals
• Ensure landing pages and CTAs are optimized
Skills Required for Performance Marketing
Technical & Analytical
• Google Ads & Facebook Ads Manager (deep knowledge)
• Google Analytics & GA4
• Excel/Google Sheets (pivot tables, formulas)
• Tag Manager, UTM tracking, conversion pixels
• Basic understanding of SEO & website behavior
Strategic Thinking
• Funnel understanding (TOFU-MOFU-BOFU)
• ROI-focused decision-making
• Budget allocation strateg
• Platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon, etc.
• Formats: Search ads, display ads, video ads, shopping ads, remarketing, etc.
• Email/SMS performance tracking
2. Target the Right Audiences
• Use data to define and segment customer groups
• Set up custom audiences, lookalike audiences, retargeting
3. Optimize Campaigns Daily
• Track CTR, CPC, CPA, ROAS
• A/B test ad creatives, copy, landing pages
• Adjust budgets and bids based on performance
4. Track Performance Metrics
• Set up and monitor KPIs using tools like:
o Google Analytics
o Meta Ads Manager
5. Work with Content, Design & Sales Teams
• Align creative with conversion goals
• Ensure landing pages and CTAs are optimized
Skills Required for Performance Marketing
Technical & Analytical
• Google Ads & Facebook Ads Manager (deep knowledge)
• Google Analytics & GA4
• Excel/Google Sheets (pivot tables, formulas)
• Tag Manager, UTM tracking, conversion pixels
• Basic understanding of SEO & website behavior
Strategic Thinking
• Funnel understanding (TOFU-MOFU-BOFU)
• ROI-focused decision-making
• Budget allocation strateg
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