Performance Marketer

About this role

1. Plan and Execute Paid Campaigns

• Platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Amazon, etc.

• Formats: Search ads, display ads, video ads, shopping ads, remarketing, etc.

• Email/SMS performance tracking

2. Target the Right Audiences

• Use data to define and segment customer groups

• Set up custom audiences, lookalike audiences, retargeting

3. Optimize Campaigns Daily

• Track CTR, CPC, CPA, ROAS

• A/B test ad creatives, copy, landing pages

• Adjust budgets and bids based on performance

4. Track Performance Metrics

• Set up and monitor KPIs using tools like:

o Google Analytics

o Meta Ads Manager

5. Work with Content, Design & Sales Teams

• Align creative with conversion goals

• Ensure landing pages and CTAs are optimized

Skills Required for Performance Marketing

Technical & Analytical

• Google Ads & Facebook Ads Manager (deep knowledge)

• Google Analytics & GA4

• Excel/Google Sheets (pivot tables, formulas)

• Tag Manager, UTM tracking, conversion pixels

• Basic understanding of SEO & website behavior

Strategic Thinking

• Funnel understanding (TOFU-MOFU-BOFU)

• ROI-focused decision-making

• Budget allocation strateg